It had to be approved with them, which they did. Tony Ferro, a longtime South Beach club promoter, said Ekneiro approached him about opening The Mix and that he later met with a B&B corporate representative. It’s the fact they brought in a third party.” It’s not something that would have been approved,” B&B’s attorney Charles Forlidas said. “Variance of any kind is injurious to the brand - no matter what kind of bar is opened. The company said Ekneiro’s group transferred ownership at the Dolphins Mall location without going through the proper process and was serving items off the menu in West Palm Beach. An attorney for B&B Franchise said Ekneiro and his two partners, fellow Venezuelan investors, never went through the proper approval process to open the club on the second floor, where the restaurant also has its kitchen.ī&B Franchise also canceled their agreements with Ekneiro and his partners at two other Burger & Beer Joint restaurants, one at Dolphin Mall, the other at CityPlace in West Palm Beach.
